Financials | Good+ Foundation

Annual Report

In 2024, families living in poverty faced intensified economic strain from persistent inflation, reduced safety nets, rising housing and food costs, and climate-driven tragedies, all exacerbated by systemic inequities and policy uncertainty. In the face of these challenges, Good+ responded by both expanding our impact and deepening engagement with families nationwide. We donated $12.8 million in essential family care goods, including over $1million in diapers, and served nearly 100,000 families across the nation.

View our 2024 Annual Report here. Access our eleventh consecutive 4-star Charity Navigator rating here. Our Federal Employer Identification Number (EIN) is 31-1777082.

Other 2024 Highlights

Good+Foundation met 99.61% of requests for critical children’s gear for the year (hard goods such as cribs, strollers, and car seats).

We granted out a total of $325,800 in cash grants and expanded beyond NY and LA to renew our support in Houston and took on a new pilot program in Ohio to help cover the cost of rent, groceries, medicine, and more.

This year, we trained practitioners in 16 states beyond NY and CA (AZ, CO, CT, DC, FL, NH, NJ, OH, OR, PA, SC, TX, NV, OR, OK and WA) and delivered 5 keynote addresses and 9 virtual workshops for national convenings on topics ranging from engaging fathers to trauma-informed care.

Eighty-nine cents of every dollar spent went into programs.