About Us

Our Mission

Good+Foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family.

The Good+ Family

History

New mother Jessica Seinfeld looks for a mechanism to get her daughter’s gently used items into the hands of under-resourced New Yorkers and establishes Baby Buggy.

Good+Foundation (formerly Baby Buggy) was founded in 2001 by Jessica Seinfeld shortly after the birth of her first child. Since then, we have donated more than $112 million in essential goods to a national network of anti-poverty programs. Together with our partners, we have helped improve outcomes for families.

If you have questions about our work, please visit our contact page.

Top Financial Contributors
May 1-October 31, 2025

Anthony Tassi

Chief Executive Officer

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Anthony Tassi is the Chief Executive Officer, leading the Good+ team to create results for low-income families across the country. Previously, he served as the CEO of Literacy Partners, an adult literacy program for low-income and immigrant parents, and as the Executive Director of Adult Education and Health Policy Advisor in the office of NYC Mayor Mike Bloomberg. Anthony also served as a stay-at-home dad for two years, which was his favorite job despite the long hours and lack of paid vacation. Anthony is also a three-time Emmy Award winning filmmaker and creator of social impact television content for multilingual audiences. He lives in Brooklyn with his wife and daughter.

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Laurel Parker West, Ph.D.

Chief Program & Operations Officer

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Dr. Laurel Parker West, Chief Program & Operations Officer, works to ensure that all Good+ programming supports our mission of providing an upward trajectory for under-resourced parents. Dr. West received her Doctorate and Master’s degrees in Political Science from Emory University in and her Bachelor’s degree in Government & Psychology from Wesleyan University. Prior to joining Good+ in December of 2012, she was the Executive Director of the Women’s Fund of Long Island and before that, the Wyoming Women’s Foundation, where she focused on grantmaking and programming to support the long-term economic security of women and their families. Dr. West has also held several research positions and has conducted numerous studies on and taught courses on childcare policy, policymaking and community development, and welfare reform at Emory University.

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Abdulai Aidoo, CPA, CNAP, MBA

VP of Finance & Administration

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Aidoo embarked on his journey with Good+ in 2016 as an Accounting and Database Manager. Today, he serves as the esteemed Vice President of Finance and Administration, leveraging his extensive institutional expertise and a proven track record in accounting and finance. With a Master’s in Business Administration focused on Accounting, alongside his credentials as a Certified Public Accountant (CPA) and Certified Nonprofit Accounting Professional (CNAP), Aidoo strives for excellence in his field. Aidoo’s introduction to accounting began with managing the books for his mother’s bakery business in Ghana, West Africa, where he is originally from.

Beyond his professional achievements, Aidoo is an avid soccer enthusiast, enjoys dancing and traveling, has four wonderful Shar-Peis, and dedicates some of his time to volunteering.

As he looks to the future, he remains committed to guiding the organization towards sustainable financial success and operational excellence.

Email Abdulai Aidoo, CPA, CNAP, MBA

Rick Justiniano

VP of National Operations

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Rick Justiniano is the Senior Director of National Operations at Good+Foundation, where he has been a dedicated GOODie for the past 13 years. He oversees operations for the New York and Los Angeles warehouses, collaborating with the Programs and Development team to ensure efficient and smooth operations. He works closely with the Director of Corporate Giving & Partnerships to secure product donations for both locations. Rick, a single dad when he first joined the team, was drawn to the organization's work engaging fathers and its whole family approach. Outside of work, he enjoys spending time with his wife and kids, especially on hiking trips.

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Laura Louison, LMSW, MSPH

VP of Programs

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Laura Louison, VP of Programs, leads Good+ Foundation’s programs, strategic advocacy, and policy efforts to support underserved families. A trained social worker with over 20 years of experience in public health and human services, she is deeply committed to advancing equity and family-centered systems change. Before joining Good+, Laura served as Assistant Commissioner for the Bureau of Maternal, Infant, and Reproductive Health at the NYC Department of Health and Mental Hygiene. In this role, she led initiatives including the city’s home visiting programs, the Maternal Mortality Review Committee, and the groundbreaking NYC Abortion Access Hub. Laura is also a CityMatch mentor for emerging maternal and child health leaders and a practitioner of Results-Based Facilitation and Nonviolent Communication.

Email Laura Louison, LMSW, MSPH

Jenn Moore, MS

VP of Advancement

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Jenn Moore recently joined Good+Foundation as its VP of Advancement, leading the strategy and implementation of all development, marketing and public relations activities. With deep experience in fundraising and nonprofit leadership, she held previous development leadership roles at Scratch Foundation, DoSomething.org, the SIFMA Foundation and Young Audiences New York. Jenn is also the Board Treasurer for the Association of Fundraising Professionals-NYC Chapter where she has been an active board member for the past seven years. Jenn received an MS in Nonprofit Leadership from Fordham University and a BFA with Distinction from The Ohio State University.

Jenn lives in Queens with her husband, two children, and their cat Cleopatra.

Email Jenn Moore, MS

Alan-Michael Graves, Ed.D.

Senior Director of Learning & Capacity Building

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Dr. Alan-Michael Graves serves as the Senior Director of Learning & Capacity Building with Good+Foundation where he focuses on research, program development, training, and advocacy. He is currently leading a national initiative on policy change that trains social workers on Fatherhood Engagement via the Good+ Training Academy. Dr. Graves has worked in the human services field, with experience as a facilitator and administrator at both public and private agencies, for the past 18 years. He has brought these diverse perspectives to his work helping agencies develop, implement, and evaluate inter-agency systems of care, family partnerships, and community programming. As a parent himself, he utilizes both his personal and professional experience to strategically and positively impact the lives of children, families, and communities.

Email Alan-Michael Graves, Ed.D.

Mairin Riley

National Program Director

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Mairin Riley joined the Good+ team in 2017 and currently serves as the National Program Director. She works closely with the program teams in Los Angeles and New York to cultivate and maintain strong partnerships with our grantee partner network and implement innovative programming to improve outcomes for children and families throughout the country. She leads the Family Cash Grants program, a pandemic-era initiative of granting direct financial support to families for the first time in the organization’s history that has since become an integral part of Good+’s service model. Mairin has over a decade of experience in community impact roles. She previously worked for City Year and started her career as a middle school teacher with Teach For America, and holds a B.A. from Fordham University.

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Muhammida El Muhajir

Director of Marketing & Events

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Muhammida El Muhajir is the Director of Marketing and Events at Good+Foundation, where she leads the organization’s marketing strategy, branding, and event planning efforts to further its mission of disrupting the cycle of poverty. With a wealth of global marketing experience, she has developed visionary strategies for some of the world’s most innovative brands, including Nike, Jaguar, Land Rover, and Mercedes-Benz, across diverse markets in Europe, Asia, Latin America, and Africa. Muhammida holds a B.S. in Microbiology, with a double minor in Chemistry and Communications, from Howard University. She also recently completed a Data Analytics certification from General Assembly. At Good+Foundation, Muhammida is dedicated to creating meaningful connections, amplifying the voices of those the organization serves, and ensuring that impactful events and campaigns resonate with diverse audiences.

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Shelby McClelland

Director of Institutional Giving

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Shelby McClelland joined the Good+Foundation in 2023 as the Director of Foundation Giving. In this role she is responsible for crafting all grant proposals, issuing reports, and maintaining relationships with foundation contacts. She brings eight years of Development experience, most recently as the Senior Grants Officer at one of New York’s most prominent homeless services agencies. She has also been involved with organizing for several political campaigns, with responsibilities from door-knocking to event management. She holds a B.A. from New York University, where she double majored in Psychology and Politics with a minor in Child and Adolescent Mental Health Studies. 

Outside of work, Shelby enjoys exploring Brooklyn on her Vespa.

Email Shelby McClelland

Anna Raguindin

LA Program Director

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Anna Raguindin joined Good+ Foundation as the LA Program Director in June 2024, leading efforts to strengthen and expand a high-impact partner network in Los Angeles. She directs our LA-based program engagement and operations, while also supporting national strategic efforts. With experience at the Los Angeles Regional Food Bank and the Southern California Center for Nonprofit Management, Anna has managed community initiatives, including coordinating a pandemic emergency response across 60+ LAUSD school sites and facilitating leaders within the LA County Economic Resiliency Task Force. Skilled at building cross-sector partnerships, she holds a BA in Communication Studies from CSU Northridge and an MBA from CSU Long Beach. Currently living in Long Beach, CA, she enjoys indoor cycling, curating playlists, and exploring Southern California's nature, restaurants, and cafes.

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Ahmad Russell

Director of Corporate Partnerships

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As Director of Corporate Partnerships, Ahmad Russell leads our efforts to foster long-term, impactful relationships with new and existing corporate partners. He is a social impact professional with 10+ years of experience building high-value corporate partnerships, driving revenue growth, and advancing mission-driven initiatives. He has secured multi-million-dollar contributions from Fortune 500 companies, global foundations, and leading brands by aligning client-focused strategies with organizational goals. Most recently as Head of Corporate Partnerships at Understood.org, Ahmad generated $5M in new revenue and launched the NeuroEquity Fund to expand resources for underserved neurodivergent communities. When he's not working, he regularly engages in community volunteer work and enjoys cycling, watching basketball, and discovering new music.

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Anastasia Marotta

Volunteer & Community Relations Manager

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Anastasia Marotta joined the Good+ team in 2017 and currently serves as the Volunteer & Community Relations Manager. Anastasia works closely with corporations and community members to create engaging and meaningful volunteer opportunities that support the Good+ mission and provides dignity to Good+ families. With a passion for giving back, she has previously held roles at LESEC’s Gowanus E-Waste Warehouse and the Women’s Education Project. She holds a B.A. in Anthropology & Gender Studies from SUNY Plattsburgh. Anastasia is an avid crafter and loves to use this skill with the volunteers of Good+ helping to create beloved projects like Blanket Bears and Cupcake Onesies to help build up families and support the mission.

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Ethan Volinsky

Individual Giving Associate

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As the Individual Giving Associate, Ethan Volinsky supports the development team and works to connect donors to the mission of Good+. After cooking professionally for 7 years, Ethan worked for a refugee services non-profit through multiple international refugee crises. Ethan brings three years of experience in development and is committed to public service and community organizing. He holds a B.S. in Urban Planning and Policy from Virginia Commonwealth University, where he researched aggregation economies and intergenerational wealth creation within immigrant communities. Ethan is an avid surfer and enjoys spending time outdoors with his dog, Frank.

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Joe DeFerrari

Senior Program Impact Coordinator

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Joe DeFerrari joined Good+Foundation in 2019 as the NY Program Coordinator, before becoming the NY Program Impact and Evaluation Coordinator in 2023 and the Senior Program Impact Coordinator in 2024. Joe manages Good+Foundation’s relationships with non-profit grantee partners in NYC, oversees the distribution of goods to these partners, and gathers and analyzes data to demonstrate the organization’s programmatic impact. Joe is currently pursuing a Master of Public Administration degree at the Marxe School of Public and International Affairs at Baruch College. Previously, Joe served as an AmeriCorps VISTA Fellow in the NYC Mayor's Office for Economic Opportunity (NYC Opportunity) on the Programs and Evaluations team. He holds a B.A. in Politics from Brandeis University, where he won the Brandeis Advocacy Award for work on MA House Bill 3993 on addiction treatment. Joe is dedicated to public service and grateful to be at an organization fighting multigenerational poverty with an emphasis on fathers. 

Joe lives in Harlem with his wife and cat. He enjoys singing in a local choir, and also singing around the warehouse (much to his coworkers’ chagrin).

Email Joe DeFerrari

Alex Calvio

LA Program Coordinator

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Alex joined the Good+ team in 2025 and serves as the LA Program Coordinator, managing relationships with nonprofit grantee partners across Los Angeles. A graduate of Texas A&M University–San Antonio with a BA in English Rhetoric and Communications, Alex brings a strong background in nonprofit service. At City Year, they served as Graphic Design Coordinator on the Civic Engagement team, designing murals and leading beautification projects for under-resourced schools—work that continues to brighten those communities today. Alongside their commitment to supporting families, Alex has a deep passion for marine conservation. Through hands-on work with pinnipeds and sharks at SeaWorld, they strengthened their dedication to protecting ocean life. Outside of work, Alex loves visiting the beach, exploring Downtown LA, and volunteering at a local German Shepherd shelter.

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Cami Hancock, MFA

Social Media & Marketing Coordinator

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Cami Hancock serves as the Social Media & Marketing Coordinator at Good+Foundation, where she is responsible for creating engaging social media and email content that amplifies the foundation’s mission, achievements, campaigns, and partnerships. With a background in arts marketing, Cami previously worked at Columbia University School of the Arts’ Office of Communications and the Wharton Center for Performing Arts in East Lansing, Michigan. A creative collaborator, Cami also contributed as the Dramaturg for the 2023 Broadway revival of Parade. She holds an MFA in Theatre (Dramaturgy) from Columbia University and a BA in Arts and Humanities from Michigan State University. Cami’s unique blend of artistic insight and marketing expertise helps elevate Good+Foundation’s message and drive engagement across various platforms.

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Edwena Norris

Finance & Administration Coordinator

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Edwena Norris Joined Good+ Foundation in 2023 as the Finance & Administration Coordinator, assisting with accounting, financial reporting, administration, and audit functions of the organization. With over 5 years in Accounting and 15 years in Banking, Edwena values her role at Good Plus, where she enthusiastically contributes to making a positive difference in the community. Edwena believes in leveraging her experience to help improve the lives of others.

Currently residing in Queens, Edwena, along with her family and beloved dog, embraces new experiences. She finds joy in the simple yet profound connections forged in everyday moments.

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Josie Schermerhorn

NY Volunteer Program Coordinator

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Josie Schermerhorn joined Good+Foundation in 2023 as the NY Program Volunteer Coordinator. Josie leads volunteer projects at our NYC warehouse and offsite where volunteers help process and prepare items to be donated. In addition to running volunteer projects, Josie also coordinates product drives and assists with filling our monthly donations. Josie previously worked as the coordinator for an after school program for middle school students in Poughkeepsie, NY. She led a team of college student mentors and conducted trainings around equity in education. She holds a B.A. in economics from Vassar College. 

Originally from St. Paul, Minnesota, Josie enjoys no longer having to brave the midwestern winters.

Email Josie Schermerhorn

Devin Barnes

NY Warehouse & Donations Assistant

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Devin Barnes serves as the NY Warehouse & Donations Assistant and helps process and organize all donations that arrive at the NY warehouse and assists with the daily warehouse operations. Prior to working at Good+ Devin worked as a Facilities Assistant for New Alternatives for Children, another nonprofit whose mission is also to help children and families. He's very determined to directly or indirectly help less fortunate families, and does things outside of Good+ to help his community as well. Devin's a great team player, and is determined to do what he can to help Good+ continue to do great work for families.

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Javier Valdez

LA Warehouse & Donations Assistant

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Javier Valdez, a seasoned logistics professional with 30 years of expertise (including a Receiving Supervisor role at Kellytoys), landed at Good+ in September 2023 as our Warehouse Assistant. He's the quiet engine behind the smooth flow of vital donations. From receiving and diligently screening goods to packing and palletizing with precision, Javier's dedication fuels our impact. But his influence transcends the warehouse walls. He acts as a critical bridge, collaborating with the Good+ program team to organize and prepare donations for impactful donations to our partners. 

Beyond work, Javier finds his rhythm at the gym, cheers on the Raiders (Go Silver and Black!), and cherishes moments with his loved ones, including his 82-year-old mother. His commitment and experience make him a valued member of the Good+ family.

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