About Us

Our Mission

Good+Foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family.

The Good+ Family

  • Board of Directors
    • Founder & Chair of the Board
      Jessica Seinfeld
      New York Times best-selling author

      Emmanuel Aidoo
      Executive Director, Global Head of Digital Asset Investment Banking, Perella Weinberg Partners

      Jennifer L. Franklin
      Counsel, Simpson Thacher & Bartlett LLP

      Board Members

      Jen Garcia Allen
      Co-President, Shareability

      Veronica Swanson Beard
      Co-Founder, Veronica Beard

      Stacey Bendet Eisner
      Founder & CEO, Alice + Olivia

      Sarah Michelle Gellar
      Partner, Foodstirs

      Mary Kitchen
      TV Reporter

      Jennifer Koen
      Head of Strategic Brand Partnerships, Pinterest

      Nelle Miller
      Managing Director, JPMorganChase

      Beverly Mills
      VP DMM Kids Apparel, Gear, Toys, & Maternity, Nordstrom

      Kara Moore
      Senior Advisor, Bloomberg Philanthropies

      Michael Nissan
      Partner, Weil, Gotshal & Manges LLP

      Bara Tisch

      Connie Verducci
      SVP, Bank of America

      Ali Wentworth
      Actress & Author

      Jason Williams
      Senior Vice President of Global Inclusion Strategy, ViacomCBS

      Honorary Board Members

      Leslie Simmons Brille
      COO/CFO, Lyfebulb

      Danielle Devine

      Michael Tiedemann
      CEO, AlTi Tiedemann Global

      Non-Voting Board Member

      Katherine Snider
      Chief Executive Officer, Good+Foundation

      Pro Bono Counsel

      Amanda Rotkel
      Partner, Weil, Gotshal & Manges LLP

  • Staff
  • Good+ Friends & Volunteers
    • The New York City Friends group and the Los Angeles Volunteer Corps act as ambassadors and supporters of Good+Foundation’s mission.

      New York City Friends

      Robin Allstadt

      Lily Band

      Grace Bastidas

      Veronica Miele Beard

      Erin Berger

      Jordana Blitz

      Georgina Bloomberg

      Rachel Blumenthal

      Beth Buccini

      Wendy Cherwin

      Samantha Cohen

      Courtney Corleto

      Kate Davis

      Sylvana Durrett

      Kim Goodwin

      Charlotte Groeneveld*

      Marjorie Gubelmann

      Gillian Hearst*

      Jenny Sharfstein Kane*

      Jessica Karp

      Rebekah McCabe

      Alexi Ashe Meyers

      Kara Moore

      Claire Paull

      Florinka Pesenti

      Emma Portnoy

      Alvaro Derrough-Salas*

      Rebecca Shalam

      Jennifer Shoop

      Kelly Behun Sugarman

      Mona Swanson

      Audrey Symes

      Lacey Tisch

      Nancy Walker


      Los Angeles Volunteer Corps

      Thea Andrews

      Wes Bender

      Amy Chidiac

      Jaime Geffen

      Melissa Magsaysay

      Lana Maniscalco

      Sarah Jane Morris

      Rachel Shapiro

      Aonika Laurent Thomas

      Maggie Toner

      Susan Unger

      Zoe Winkler Reinis

      Haeran Zedeck


New mother Jessica Seinfeld looks for a mechanism to get her daughter’s gently used items into the hands of under-resourced New Yorkers and establishes Baby Buggy.

Good+Foundation (formerly Baby Buggy) was founded in 2001 by Jessica Seinfeld shortly after the birth of her first child. Since then, we have donated more than $112 million in essential goods to a national network of anti-poverty programs. Together with our partners, we have helped improve outcomes for families.

If you have questions about our work, please visit our contact page.

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As of April 10, 2024