About Us

Our Mission

Good+Foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family.

The Good+ Family

  • Board of Directors
    • Founder & Chair of the Board
      Jessica Seinfeld
      New York Times best-selling author

      Emmanuel Aidoo
      Executive Director, Global Head of Digital Asset Investment Banking, Perella Weinberg Partners

      Jennifer L. Franklin
      Counsel, Simpson Thacher & Bartlett LLP

      Board Members

      Jen Garcia Allen
      Co-President, Shareability

      Veronica Swanson Beard
      Co-Founder, Veronica Beard

      Stacey Bendet Eisner
      Founder & CEO, Alice + Olivia

      Sarah Michelle Gellar
      Partner, Foodstirs

      Mary Kitchen
      TV Reporter

      Jennifer Koen
      Head of Strategic Brand Partnerships, Pinterest

      Beverly Mills
      VP DMM Kids Apparel, Gear, Toys, & Maternity, Nordstrom

      Kara Moore
      Senior Advisor, Bloomberg Philanthropies

      Michael Nissan
      Partner, Weil, Gotshal & Manges LLP

      Bara Tisch

      Connie Verducci
      SVP, Bank of America

      Ali Wentworth
      Actress & Author

      Jason Williams
      Senior Vice President of Global Inclusion Strategy, ViacomCBS

      Honorary Board Members

      Leslie Simmons Brille
      COO/CFO, Lyfebulb

      Danielle Devine

      Michael Tiedemann
      CEO, AlTi Tiedemann Global

      Non-Voting Board Member

      Katherine Snider
      Chief Executive Officer, Good+Foundation

      Pro Bono Counsel

      Amanda Rotkel
      Partner, Weil, Gotshal & Manges LLP

  • Staff
  • Good+ Friends & Volunteers
    • The New York City Friends group and the Los Angeles Volunteer Corps act as ambassadors and supporters of Good+Foundation’s mission.

      New York City Friends

      Robin Allstadt

      Lily Band

      Grace Bastidas

      Veronica Miele Beard

      Erin Berger

      Jordana Blitz

      Georgina Bloomberg

      Rachel Blumenthal

      Beth Buccini

      Wendy Cherwin

      Samantha Cohen

      Courtney Corleto

      Kate Davis

      Sylvana Durrett

      Kim Goodwin

      Charlotte Groeneveld*

      Marjorie Gubelmann

      Gillian Hearst*

      Jenny Sharfstein Kane*

      Jessica Karp

      Rebekah McCabe

      Alexi Ashe Meyers

      Kara Moore

      Claire Paull

      Florinka Pesenti

      Emma Portnoy

      Alvaro Derrough-Salas*

      Rebecca Shalam

      Jennifer Shoop

      Kelly Behun Sugarman

      Mona Swanson

      Audrey Symes

      Lacey Tisch

      Nancy Walker


      Los Angeles Volunteer Corps

      Thea Andrews

      Wes Bender

      Amy Chidiac

      Jaime Geffen

      Melissa Magsaysay

      Lana Maniscalco

      Sarah Jane Morris

      Rachel Shapiro

      Aonika Laurent Thomas

      Maggie Toner

      Susan Unger

      Zoe Winkler Reinis

      Haeran Zedeck

  • Good+ Fatherhood Leadership Council
    • The Fatherhood Leadership Council supports Good+Foundation’s Fatherhood Initiative to help bring attention and support to under-resourced fathers.

      Chair: Jerry Seinfeld

      Jason Alexander

      Jeff Allen

      Anthony Anderson

      Judd Apatow

      Jason Bateman

      Brian Berger

      Tony Biancosino

      Neil Blumenthal

      Bruce Bozzi

      Dan Bucantinsky

      Rob Buccini

      Ty Burrell

      David Burtka

      Matt Cherwin


      Shawn “Pecas” Costner

      Victor Cruz

      Eric Ray Davidson

      Baron Davis

      Robert Downey, Jr.

      Eric Eisner

      Spike Feresten

      Nacho Figueras

      David Fredston

      Jeff Gordon

      Alex Gorsky

      Neil Patrick Harris

      Kevin Hart

      Alan F. Horn

      Hugh Jackman

      Woody Johnson

      Derrick "D-Nice" Jones

      Harry Kargman

      Pierre Kim

      John B. King, Jr.

      Will Kopelman

      Jay Leno

      Blaine Lourd

      Bryan Lourd

      Bill Maher

      Colin McCabe

      Francois Mobasser

      Steve Mosko


      David Neville

      Jon Orszag

      Rob Prinz

      Michael Richards

      Narciso Rodriguez

      Don Roos

      Nate Ruess

      Matt Schneider

      George Shapiro

      Dax Shepard

      Lance Somerfeld

      George Stephanopoulos

      Steve Stoute

      Michael Strahan

      Sean Patrick Thomas

      Michael Tiedemann

      Thomas Tolan

      James Van Der Beek

      Dwyane Wade

      Marcus Wainwright

      George Wallace

      Jason Weinberg

      Mel Woods

      Jeffrey Wright


New mother Jessica Seinfeld looks for a mechanism to get her daughter’s gently used items into the hands of under-resourced New Yorkers and establishes Baby Buggy.

Good+Foundation (formerly Baby Buggy) was founded in 2001 by Jessica Seinfeld shortly after the birth of her first child. Since then, we have donated more than $112 million in essential goods to a national network of anti-poverty programs. Together with our partners, we have helped improve outcomes for families.

If you have questions about our work, please visit our contact page.

2023 Financial Contributors
$25,000 and above