About Us

Our Mission

Good+Foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family.

The Good+ Family

History

New mother Jessica Seinfeld looks for a mechanism to get her daughter’s gently used items into the hands of under-resourced New Yorkers and establishes Baby Buggy.

Good+Foundation (formerly Baby Buggy) was founded in 2001 by Jessica Seinfeld shortly after the birth of her first child. Since then, we have donated more than $112 million in essential goods to a national network of anti-poverty programs. Together with our partners, we have helped improve outcomes for families.

If you have questions about our work, please visit our contact page.

2024 Top Financial Contributors
As of September 15, 2024

Laurel Parker West, Ph.D.

Interim CEO/Chief Program & Operations Officer

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Dr. Laurel Parker West, Chief Program & Operations Officer, works to ensure that all Good+ programming supports our mission of providing an upward trajectory for under-resourced parents. Dr. West received her Doctorate and Master’s degrees in Political Science from Emory University in and her Bachelor’s degree in Government & Psychology from Wesleyan University. Prior to joining Good+ in December of 2012, she was the Executive Director of the Women’s Fund of Long Island and before that, the Wyoming Women’s Foundation, where she focused on grantmaking and programming to support the long-term economic security of women and their families. Dr. West has also held several research positions and has conducted numerous studies on and taught courses on childcare policy, policymaking and community development, and welfare reform at Emory University.

Email Laurel Parker West, Ph.D.

Abdulai Aidoo, CPA, CNAP, MBA

VP of Finance & Administration

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Aidoo embarked on his journey with Good+ in 2016 as an Accounting and Database Manager. Today, he serves as the esteemed Vice President of Finance and Administration, leveraging his extensive institutional expertise and a proven track record in accounting and finance. With a Master’s in Business Administration focused on Accounting, alongside his credentials as a Certified Public Accountant (CPA) and Certified Nonprofit Accounting Professional (CNAP), Aidoo strives for excellence in his field. Aidoo’s introduction to accounting began with managing the books for his mother’s bakery business in Ghana, West Africa, where he is originally from.

Beyond his professional achievements, Aidoo is an avid soccer enthusiast, enjoys dancing and traveling, has four wonderful Shar-Peis, and dedicates some of his time to volunteering.

As he looks to the future, he remains committed to guiding the organization towards sustainable financial success and operational excellence.

Email Abdulai Aidoo, CPA, CNAP, MBA

Jenn Moore, MS

VP of Advancement

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Jenn Moore recently joined Good+Foundation as its VP of Advancement, leading the strategy and implementation of all development, marketing and public relations activities. With deep experience in fundraising and nonprofit leadership, she held previous development leadership roles at Scratch Foundation, DoSomething.org, the SIFMA Foundation and Young Audiences New York. Jenn is also the Board Treasurer for the Association of Fundraising Professionals-NYC Chapter where she has been an active board member for the past seven years. Jenn received an MS in Nonprofit Leadership from Fordham University and a BFA with Distinction from The Ohio State University.

Jenn lives in Queens with her husband, two children, and their cat Cleopatra.

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Rick Justiniano

Senior Director of National Operations & Product Donations

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Rick Justiniano is the Senior Director of National Operations at Good+Foundation, where he has been a dedicated GOODie for the past 13 years. He oversees operations for the New York and Los Angeles warehouses, collaborating with the Programs and Development team to ensure efficient and smooth operations. He works closely with the Director of Corporate Giving & Partnerships to secure product donations for both locations. Rick, a single dad when he first joined the team, was drawn to the organization's work engaging fathers and its whole family approach. Outside of work, he enjoys spending time with his wife and kids, especially on hiking trips.

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Alan-Michael Graves, Ed.D.

Senior Director of Learning & Capacity Building

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Dr. Alan-Michael Graves serves as the Senior Director of Learning & Capacity Building with Good+Foundation where he focuses on research, program development, training, and advocacy. He is currently leading a national initiative on policy change that trains social workers on Fatherhood Engagement via the Good+ Training Academy. Dr. Graves has worked in the human services field, with experience as a facilitator and administrator at both public and private agencies, for the past 18 years. He has brought these diverse perspectives to his work helping agencies develop, implement, and evaluate inter-agency systems of care, family partnerships, and community programming. As a parent himself, he utilizes both his personal and professional experience to strategically and positively impact the lives of children, families, and communities.

Email Alan-Michael Graves, Ed.D.

Caleb Beyah

Good+ Trainer

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Caleb Beyah serves as a Trainer with the Good+ Training Academy where he focuses on learning, capacity building, and program development for community-based organizations and child welfare agencies across the county. In 2023, he retired from the Los Angeles Department of Children and Family Services as an Assistant Regional Administrator with 23 years of service to his community. Mr. Beyah managed social workers in Continued Services and Dependency investigations and co-managed their Father Strong Parenting programs. While at LADCFS he supported several other teams, workgroups, and collaboratives focused on policy, practice, research, data collection, and systems change. He is a retired Military Officer of more than 24 years and holds a a Master’s in Social Work from the University of Southern California and a Bachelor's in Psychology from California State University, Northridge.

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Mairin Riley

National Program Director

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Mairin Riley joined the Good+ team in 2017 and currently serves as the National Program Director. She works closely with the program teams in Los Angeles and New York to cultivate and maintain strong partnerships with our grantee partner network and implement innovative programming to improve outcomes for children and families throughout the country. She leads the Family Cash Grants program, a pandemic-era initiative of granting direct financial support to families for the first time in the organization’s history that has since become an integral part of Good+’s service model. Mairin has over a decade of experience in community impact roles. She previously worked for City Year and started her career as a middle school teacher with Teach For America, and holds a B.A. from Fordham University.

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Richard Klos

Director of Corporate Giving & Partnerships

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Richard Klos joined Good+Foundation in 2023 as the Director of Corporate Giving & Partnerships. In this role, Richard oversees a diverse portfolio of corporate financial and product donors that contribute to Good+’s national antipoverty programs. Before joining Good+Foundation, Richard led institutional giving portfolios at Partnership with Children in New York City and Howard Brown Health in Chicago. Richard is passionate about community-centric fundraising, public health, and story-telling. He holds a BFA from Columbia College Chicago. 

Richard currently lives in Brooklyn and enjoys cooking, exploring the city, and sharing pictures of his cat.

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Shelby McClelland

Director of Foundation Giving

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Shelby McClelland joined the Good+Foundation in 2023 as the Director of Foundation Giving. In this role she is responsible for crafting all grant proposals, issuing reports, and maintaining relationships with foundation contacts. She brings eight years of Development experience, most recently as the Senior Grants Officer at one of New York’s most prominent homeless services agencies. She has also been involved with organizing for several political campaigns, with responsibilities from door-knocking to event management. She holds a B.A. from New York University, where she double majored in Psychology and Politics with a minor in Child and Adolescent Mental Health Studies. 

Shelby lives in Brooklyn and is on a quest to try as many of New York’s restaurants as possible.

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Muhammida El Muhajir

Director of Marketing & Events

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Anna Raguindin

LA Program Director

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Anastasia Marotta

Volunteer & Community Relations Manager

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Anastasia Marotta joined the Good+ team in 2017 and currently serves as the Volunteer & Community Relations Manager. Anastasia works closely with corporations and community members to create engaging and meaningful volunteer opportunities that support the Good+ mission and provides dignity to Good+ families. With a passion for giving back, she has previously held roles at LESEC’s Gowanus E-Waste Warehouse and the Women’s Education Project. She holds a B.A. in Anthropology & Gender Studies from SUNY Plattsburgh. Anastasia is an avid crafter and loves to use this skill with the volunteers of Good+ helping to create beloved projects like Blanket Bears and Cupcake Onesies to help build up families and support the mission.

Email Anastasia Marotta

Eve Blane, MBA

Administration & Human Resources Manager

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Eve Blane, MBA, joined Good+Foundation in 2023 as the Administration and Human Resources Manager to help support all systems and human resources functions for the organization. Eve is an accomplished leader with a demonstrated ability to foster strong relationships with colleagues and clients. Prior to joining Good+, Eve spent 5 years at PepsiCo serving in several different positions ranging from sales, sales management, and operations management. Most recently Eve was a Project Manager for Flatbush Cats where she helped launch and build a nonprofit veterinary, Flatbush Veterinary Clinic, in Flatbush, Brooklyn that successfully opened in August of 2023. 

Eve is passionate about making a positive impact and is dedicated to contributing to the nonprofit industry. Eve currently lives in Manhattan with her husband and two cats, Bear and Winston.

Email Eve Blane, MBA

Joe DeFerrari

Senior Program Impact Coordinator

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Joe DeFerrari joined Good+Foundation in 2019 as the NY Program Coordinator, before becoming the NY Program Impact and Evaluation Coordinator in 2023 and the Senior Program Impact Coordinator in 2024. Joe manages Good+Foundation’s relationships with non-profit grantee partners in NYC, oversees the distribution of goods to these partners, and gathers and analyzes data to demonstrate the organization’s programmatic impact. Joe is currently pursuing a Master of Public Administration degree at the Marxe School of Public and International Affairs at Baruch College. Previously, Joe served as an AmeriCorps VISTA Fellow in the NYC Mayor's Office for Economic Opportunity (NYC Opportunity) on the Programs and Evaluations team. He holds a B.A. in Politics from Brandeis University, where he won the Brandeis Advocacy Award for work on MA House Bill 3993 on addiction treatment. Joe is dedicated to public service and grateful to be at an organization fighting multigenerational poverty with an emphasis on fathers. 

Joe lives in Harlem with his wife and cat. He enjoys singing in a local choir, and also singing around the warehouse (much to his coworkers’ chagrin).

Email Joe DeFerrari

Kathleen Harrigan

LA Senior Program Coordinator

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Kathleen Harrigan serves as the Senior Program Coordinator for Good+Foundation Los Angeles, working closely with a diverse network of non-profit grantee partners and volunteers. During her time at Good+Foundation, Kathleen has built and maintained working relationships with our grantee partners to better understand the needs of the families we serve. Kathleen strategically creates volunteer projects that meet the needs of our grantee partners while creating a memorable experience for our volunteers. Her work in the nonprofit sector started at a young age as a volunteer herself and she has stayed in the nonprofit sector ever since. After graduating from the University of Nebraska-Lincoln with a B.S. in Child, Youth, and Family Studies, Kathleen joined AmeriCorps.

Born and raised in Los Angeles, Kathleen is passionate about supporting families in the city she calls home.

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Edwena Norris

Finance & Administration Coordinator

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Edwena Norris Joined Good+ Foundation in 2023 as the Finance & Administration Coordinator, assisting with accounting, financial reporting, administration, and audit functions of the organization. With over 5 years in Accounting and 15 years in Banking, Edwena values her role at Good Plus, where she enthusiastically contributes to making a positive difference in the community. Edwena believes in leveraging her experience to help improve the lives of others.

Currently residing in Queens, Edwena, along with her family and beloved dog, embraces new experiences. She finds joy in the simple yet profound connections forged in everyday moments.

Email Edwena Norris

Josie Schermerhorn

NY Volunteer Program Coordinator

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Josie Schermerhorn joined Good+Foundation in 2023 as the NY Program Volunteer Coordinator. Josie leads volunteer projects at our NYC warehouse and offsite where volunteers help process and prepare items to be donated. In addition to running volunteer projects, Josie also coordinates product drives and assists with filling our monthly donations. Josie previously worked as the coordinator for an after school program for middle school students in Poughkeepsie, NY. She led a team of college student mentors and conducted trainings around equity in education. She holds a B.A. in economics from Vassar College. 

Originally from St. Paul, Minnesota, Josie enjoys no longer having to brave the midwestern winters.

Email Josie Schermerhorn

Javier Valdez

LA Warehouse & Donations Assistant

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Javier Valdez, a seasoned logistics professional with 30 years of expertise (including a Receiving Supervisor role at Kellytoys), landed at Good+ in September 2023 as our Warehouse Assistant. He's the quiet engine behind the smooth flow of vital donations. From receiving and diligently screening goods to packing and palletizing with precision, Javier's dedication fuels our impact. But his influence transcends the warehouse walls. He acts as a critical bridge, collaborating with the Good+ program team to organize and prepare donations for impactful donations to our partners. 

Beyond work, Javier finds his rhythm at the gym, cheers on the Raiders (Go Silver and Black!), and cherishes moments with his loved ones, including his 82-year-old mother. His commitment and experience make him a valued member of the Good+ family.

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Devin Barnes

NY Warehouse & Donations Assistant

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Devin Barnes serves as the NY Warehouse & Donations Assistant and helps process and organize all donations that arrive at the NY warehouse and assists with the daily warehouse operations. Prior to working at Good+ Devin worked as a Facilities Assistant for New Alternatives for Children, another nonprofit whose mission is also to help children and families. He's very determined to directly or indirectly help less fortunate families, and does things outside of Good+ to help his community as well. Devin's a great team player, and is determined to do what he can to help Good+ continue to do great work for families.

Email Devin Barnes