18% of children in the United States live in families with household incomes below the federal poverty level – $24,339 a year for a family of four. Even though both research evidence and common sense suggest that children are the most vulnerable to lifelong consequences from growing up in poverty, they remain the poorest age group among Americans. Despite minor improvements in the child poverty rates in recent years, the 2016 poverty rate was 19.7% for children under age 6 and 18% for all children under 18—both above the rate of 12.7 percent for all Americans. In Los Angeles, 29% of children live in poverty and 27% in New York City.

Many of the parents served by GOOD+ Foundation are part of a multi-generational cycle of poverty where the day-to-day grind of poverty makes it is very difficult for these parents to plan for a brighter future for their children, let alone provide essential items such as car seats, cribs and clothing, that are necessary to keep a child safe and healthy.

GOOD+ Foundation carefully selects high performing programs working with families at a critical pivot point in their journey out of poverty. These programs provide comprehensive services (counseling, job training, parenting support) over a long period of time, allowing GOOD + Foundation to provide children’s gear and supplies to encourage and reward parental program enrollment and achievement in these life-changing programs. In this way, we use a two-generation approach to helping families by providing immediate material needs for a child, while his or her parents take the steps necessary to move the family toward a brighter future. GOOD+ Foundation invests its resources in more than 125 anti-poverty organizations nationwide with a goal of: improving the chances for low-income moms and their children to outgrow poverty; empowering dads so they can fully embrace fatherhood and the responsibilities that accompany this role; and, supporting programs that provide high-quality early education and engage parents in the healthy development of their children.

Our Focus Areas

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How We Work

How we help break the multi-generational cycle of poverty
How we help break the multi-generational cycle of poverty
  • We partner with high-performing antipoverty programs
  • These grantee partners work with families at a critical pivot point, offering multiple intervention over a long period of time
  • We integrate our children's gear and supplies to incentivize parental enrollment and achievement in these programs