At Seventh Generation we make baby products with both your baby and the planet in mind, and we believe businesses can be a force for GOOD. In fact, Seventh Generation gets its name from an Iroquois Confederacy law: in our every deliberation we consider our impact on the next seven generations. For us, it’s more than a name; it’s the mission we’ve built our business around and our commitment to doing business differently. And, I have to tell you, I love working for a mission-based business!
As a father of two young girls, I understand firsthand that it takes a lot of diapers to raise children and Seventh Generation diapers became the preferred diaper in our home. As with any new parents, my wife and I were initially overwhelmed when it came to providing the right products for our new babies. Safety and their comfort is always top of mind. Seventh Generation donates diapers to GOOD+ Foundation to help relieve families living in poverty from financial and emotional suffering accompanied with diaper need. This partnership began three years ago and reaches across the country to help families in New York and Los Angeles and many communities in between. By donating to GOOD+ Foundation, Seventh Generation supports their two-generation approach to addressing family poverty.
It gives me peace of mind to know that GOOD+ families are receiving diapers made for their babies’ sensitive skin. Our diapers are free of fragrances and feature an ultra-absorbent core to keep baby’s delicate skin dry. In addition, our diapers are designed with the health of the planet in mind. By using FSC ®certified absorbent fluff pulp in the core of the diapers and by collaborating with the Rainforest Alliance to reduce deforestation, Seventh Generation is working so that Ollie the Otter, Audrey the Owl, and Benny the Bear will continue to have a habitat to live in for years to come. We have donated these adorable diapers to GOOD+ Foundation for distribution across the country this summer. We believe that every baby deserves clean and dry diapers.
Having a new baby is an overwhelming, but incredibly exciting time and we hope Seventh Generation diaper donations help relieve stress for families in need!
In service of the next Seven Generations,
Senior Brand Manager, Personal Care
Joe Giallanella sits on the GOOD+ Foundation Corporate Advisory Council.