2010

Baby Buggy launches a partnership with Target, securing over $1m in support for families in need and helping Baby Buggy to scale nationally by making donations in 4 cities outside of NY.

  • Baby Buggy receives its third 4-Star Rating from Charity Navigator and gets its second accreditation from the Better Business Bureau of New York
  • Supporter Heidi Klum raises over $30k for Baby Buggy by donating a portion of proceed of sales from her two new maternity lines at Destination Maternity.
  • Over 1000 people attend the Baby Buggy Bedtime Bash in June.
  • Gwyneth Paltrow and Jessica and Jerry Seinfeld co-host the Baby Buggy Summer Dinner, sponsored by Balenciaga.
  • SoulCycle hosts a ride for Baby Buggy in the Hamptons, raising over $35k for families in need through a one hour class.
  • The Baby Buggy for Target layette line launches in July. Carried in over 1000 Target stores and on Target.com, the line gives 10% of sales to Baby Buggy to help families in need. Through the help of Target, Huggies, Avent and Boppy, Baby Buggy begins distributing product to select Nurse Family Partnership and Head Start Sites in Los Angeles, Dallas, Chicago, Minneapolis and Washington, DC. Nigel Barker assists in a drop off of product at a Baby Buggy site. In October, Baby Buggy and Target throw a baby shower for mom-to-be Ali Larter. Guests are asked to purchase an item for a family in need on Ali Larter’s registry for Baby Buggy on Target.com. The shower celebrates the launch of Baby Buggy’s second layette line, designed by Petite Tresor, for Target.
  • Alice & Olivia holds a Toy Drive for Baby Buggy in their NY, CA and CT stores and kick off the drive with a party in Hollywood with a star-studded guest list including Kourtney Kardashian, Ashlee Simpson, Eva Amurri, Annalynne McCord, Maria Menounos, Molly Simmsand Jessica Capshaw.

 

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